For Solution Providers
Independent growth advisory for solution providers serving fuel retail across Europe
What we help solution providers achieve
- Enter new European markets faster
- Sharpen product-market fit for fuel retail
- Access retailers, partners and decision-makers
- Build go-to-market and channel strategy
- Validate opportunities before investing
- Accelerate commercial traction
Core capabilities
- European market-entry strategy
- Prospecting & introductions
- Partner / reseller development
- Forecourt & payment ecosystem expertise
- Open API / interoperability strategy
- Product positioning & commercial messaging
- Execution support with leadership sparring
25+ years
industry experience
12+
solution providers advised
Europe-wide
fuel retail network
Selected client examples
Titan Cloud • LOGOS • Hectronic • OMIS
FuelPrime • SmartNow • Fortech • PetrolSoft • CarPay-Diem
Morten Raaby
- Founder of Raaby 2020
- Former Gilbarco / Danaher leadership
- Deep technical + commercial experience in European forecourt ecosystems
Helping fuel-retail technology companies grow faster with the right market access, strategy and execution