For Fuel Retailers

Independent advisory for fuel retailers focused on operational performance, forecourt technology and digital transformation

What we help fuel retailers achieve

  • Reduce forecourt downtime
  • Improve supplier performance & SLA visibility
  • Optimize pumps, tanks and service workflows
  • Build open architecture across POS / payment / controllers
  • Turn operational data into daily decisions
  • Prepare for AI-driven maintenance and analytics

Core capabilities

  • Pump & tank performance analytics
  • Low-flow & contamination detection
  • Forecourt controller integration
  • Open API ecosystem strategy
  • Microsoft Fabric / Power BI requirements
  • Vendor ecosystem alignment
  • Digital transformation leadership
>50%
downtime reduction
>75%
low-flow reduction
700+
sites supported

Selected fuel-retail references

ASDA UK • GoOn Denmark
Plus advisory across Titan Cloud, LOGOS, OMIS, SmartNow and
Gilbarco ecosystem

Morten Raaby

  • 25+ years in fuel retail technology & operations
  • Former Gilbarco/Danaher leadership
  • Deep European forecourt and digital transformation expertise

Helping fuel retailers turn forecourt data into operational performance