Overview

Raaby 2020 is an independent advisory and consulting firm helping technology companies and fuel retailers accelerate growth, digital transformation, and international expansion across the European mobility and energy retail market.

Founded by Morten Raaby in 2020, Raaby 2020 combines deep technical understanding of forecourt systems with hands-on commercial execution experience developed through more than 25 years in the industry.

We support software companies, payment providers, forecourt technology vendors, SaaS platforms, and fuel retailers with:

  • International growth strategy
  • Go-to-market planning and execution
  • Prospecting and customer introductions through a strong European industry network
  • Partnership and channel development
  • Forecourt automation and payment ecosystem architecture
  • Open API and interoperability strategies
  • Wet-stock analytics and operational data platforms
  • Asset management and service optimization
  • Data-driven operational initiatives

Raaby 2020 is recognized for helping companies navigate the transition toward:

  • Open ecosystems
  • Cloud-based operational platforms
  • Connected mobility services
  • Digital payment ecosystems
  • Data-driven fuel retail operations

Unlike traditional consulting firms, the focus is not only strategy — but practical execution and measurable commercial outcomes. This includes helping clients gain direct access to retailers, distributors, partners, and decision-makers across Europe.

What We Do:

International Expansion:

Helping mobility and fuel-retail technology companies validate and enter new European markets.

Commercial Growth:

Supporting positioning, sales strategy, prospecting, and partnership development.

Digital Forecourt Transformation:

Advising on modern forecourt architecture, interoperability, APIs, and connected services.

Operational Analytics:

Designing data-driven operational platforms focused on uptime, asset performance, and service optimization.